Course modulesModule 11
Setup & Your Path
What SEO Is
Search Engines Explained
Keywords
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Search Intent
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Website Architecture
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SEO Strategy & Planning
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Content That Ranks
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On-Page SEO
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Internal Linking
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Technical SEO
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Backlinks
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Local SEO
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E-Commerce SEO
Locked — included with the course
Getting cited by ChatGPT
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SEO Tracking
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Maintenance & Scaling
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Continue where you left off
Module 11
Technical & Authority
Backlinks
Backlinks are other websites linking to yours — the web's version of a recommendation. They're how you build authority, the fourth pillar of SEO. But the wrong ones can sink you, so this is about building them safely.
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